Daniel Evans // Trolley Ad Campaign

There and Back Campaign

Collaborative ad campaign with Kyle Heffernan for the Old San Luis Obispo Trolley. Directed towards couples and tourists that visit the hotels that the trolley runs by. Concept focuses on the comparison of modern vs. classic and how the trolley gives you that "old-fashioned feeling."

Client

San Luis Obispo City Transit

Details

Three 8"x10" Magazine Ads
20"x40" Posters
Newspaper Ad
Photographer: Danielle Capito
Art Direction
Typographic Layout
Photo Editing

Featured In

Mustang Daily Newspaper
San Luis Obispo Chamber of Commerce Magazine
SLO Life Magazine
Local transit stops, buses, and billboards

Technology

Photoshop
InDesign
Illustrator